Our team attended the Blockchain Summit in Dubai, at the Dubai Marina Address last November 27th 2018.. We picked yet another excellent event to present ToknRaise and NokuPay.
This is the first time for Noku to make its appearance in the Middle East countries. Of course Dubai was a destination we could not miss, since it’s the largest investment, technology and Tech Hub of the region.
Thanks to a highly selected and extreme quality network of participants the experience has been indeed fruitful. A large number of potential investors and presented the project before the attendees, further increasing the popularity of the project.
It was a great opportunity to meet with (potential) partners and investors, make news friends and supporters, and share knowledge. We talked to as many people as we possibly could. And of course the buzz around Noku at the event did not go unnoticed by investors. We even ran out all of our flyers few hours before the end of the summit.
The feedbacks we received were priceless — people telling us what they could do with Noku to enhance their projects in various areas such as health, real estate, finance, just to name a few. Loads of business were interested into tokenizing their business model and using Blockhain for industrial applications.
On the main stage, Noku’s Head of Business Development Lorenzo Rigatti held a speech where he presented the Noku Pay project which gathered loads of interest through the audience. The idea of accepting and receiving cryptocurrencies with just a smartphone generated a lot of interests among the summit participants. They were impressed by how fast the transactions can be done through NokuPay, avoiding volatily risks which are still keeping most consumers and merchants out of this market.
In fact Noku itself takes care of any conversions between currencies, making merchant accept only the currency they want and therefore avoiding any waiting or litigation witht the customer (who can pay with the currency he prefers).
Noku Pay Technology is instant. Meaning that we are solving the waiting time for transactions present nowadays even within most popular blockchains such as Ethereum and Bitcoin (just to name two which have scalability issues).
We have been asking participants if they have crypto. Most people we spoke to actually have crypto but they don’t spend them. Why?
It’s not realistic to think about Crypto large adoption when you have to wait 10 minutes for transactions at the supermarket or at the bar. Or when fees might may cost more than the value of the product your purchasing.
Noku pay removes these barriers, increasing the accessibility to the Blockchain world. In fact, anyone who downloads the Noku wallet will be able to send and receive instant transactions with everyone else who got the app.
Paying a Cup of coffee with NOKU or ETH would not only be realistic. It would be actually convenient. Just like nowadays it’s easier to send a message via chat than with an old fashioned sms.
Since the nature of Noku Pay makes it an ambitious project, it will require sensible efforts not only on the technology side, but especially on the Marketing side.
About this, we are actively developing new partnerships and Dubai was the opportunity to meet some of them. Noku has in fact developed technologies within the last 18 months, ready to be used and adopted.
However since Noku’s projects are disruptive for current existing systems, our model relies on reliable and quality partnerships to gather adoptions and make our Technology scale to consumers and mass market.
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Also published on Medium.